A hybrid F150? Yes, it looks like it's going to happen. Ford CEO Mark Fields:

"Well, we do have plans to have a rear-wheel drive hybrid truck but the end of the decade. So yes, we're working on electrified F-series, and it's really around a conventional hybrid. But to your point, as you look at the industry today with over about 60 offerings in the industry today for electrified vehicles, it represents around 2-and-a-half percent of the total industry. If you look four years ago or so, there were only about maybe 10 or 15 electrified offerings, and the percent of total industry was about 2-and-a-half percent.

So it hasn't moved much. And importantly, although it's relatively small percentage of our sales, we are the second-largest seller and brand seller of electrified vehicles in the United States, and we're the No. 1 seller of plug-in hybrids. So this is really allowing us to build on the leadership, understanding that the percentages today are small. But going forward, our view is that they'll grow, and we want to position ourselves for that growth."

 

What do you mean by that? Power or something else?

 

People thought a 6 cylinder would never be the best selling option on an F150, the Ecoboost changed all that. My initial reaction is that I would not buy a hybrid F150. But let's say they put one together that got 35+ mpg, and had the same power and towing capacity. It would hard to pass that up, the fuel savings would add up fast.